Pricing Factors

  • The scope of the proposed project:
  • Deliverables
    • Number of concepts and revisions
    • Volume of work / future business
  • Anticipated expenses
  • The urgency of the project
  • Estimated number of hours required to complete the project

Be aware that the rate quoted at the beginning of the project will change if the scope of the project changes. If additional features are added or if you decide to take an idea in a new direction not covered by the initial plan, the designer’s costs will reflect these changes.

Intellectual Property

Also keep in mind that designers maintain ownership of the computer files for a project they have worked on. As a client, you are paying for the deliverables stated in the original estimate. All concepts, working files, ideas or adaptations remain the property of the designer unless otherwise negotiated. This also applies to materials such as fonts, software, photos and illustrations, templates, style sheets, etc.

For more information, visit: http://www.rgd.ca/

The graphic designer will need a clear project description (such as a logo, website, flyer, three-fold brochure, etc.), the target audience, a tentative budget and a rough timeline. In turn the designer will give you a written proposal outlining what is included (a certain number of initial design ideas, a specific number of revisions, final product, etc.) and what is not included (printing costs, multiple major revisions, etc.), and who does what in terms of writing text, supplying photographs, proofreading or other related tasks.
Extensive revisions after the initial concept is approved are considered "author's alterations" and are usually an extra charge.